In an effort to judge the truth and power of epidemic spreading of trends, i read everett rogers s scholarly and scientific diffusion of innovations 1995, which hasbecome the standard textbook and reference on diffusion studies. Everett rogers, a professor of communication studies, popularized the theory in his book diffusion of innovations. Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. Uncommonly good collectible and rare books from uncommonly good booksellers. Diffusion of innovations study and teachinghistory. The diffusion theory was developed when rogers studied the adoption of agricultural innovations by farmers in iowa in the 1950s. Such innovations are initially perceived as uncertain and even risky. Diffusion of innovations, 4th edition and over 8 million other books are available for amazon kindle. Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas. Since the first edition of this landmark book was published in 1962, everett rogers s name has become virtually synonymous with the study of diffusion of innovations, according to choice. During his 47year academic career, rogers authored more than 30 books and over 500 articles. Rogers e 1995 diffusion of innovations free press fourth edition shi x zhu j from cs 224w at stanford university.
Rogers argues that the diffusion of innovations is a general process which is not bound. Find diffusion of innovations by rogers, everett m at biblio. Multiple diffusion stages have been reported in the original innovation diffusion theory rogers, 1962. The second and third editions of diffusion of innovations became the standard textbook and reference on diffusion studies. Now in its fifth edition, diffusion of innovations is a c. The 5th edition of the book provides a synthesis of more than 5000 previous studies in the adoption and diffusion of innovations. Buy diffusion of innovation 4th edition by everett m. The issue of equality in the diffusion of innovations. Ev rogers march 6, 1931 october 21, 2004 was an eminent american communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term. Factors affecting the adoption of gis systems in the public sector in saudi arabia and their impact on organizational performance. Now in its fifth edition, diffusion of innovations is a classic work on the spread of new ideas. Rogers theory on diffusion of innovationthe most appropriate theoretical model in the study of factors influencing the integration of sustainability in tourism businesses. March 18, 2003 much has been made of the profound effect of the tipping point, the point at which a trend catches fire spreading exponentially through the population. Diffusion of innovations and rogers later books are among the most often cited in diffusion research.